However, that’s not all there is to creating subliminal messages. When most individuals think of subliminal advertising, they think of hidden imagery, such as the example above, with the Tostitos logo. The purpose is to engage people subconsciously instead of outright telling them what they should be thinking or doing. Subliminal advertising is the use of subliminal (or hidden) messages in the design of content. However, what people don’t know is that subliminal advertising is everywhere they look. Subliminal advertising is the art of playing with people’s minds-which is why it often receives tough criticism from the public.
Subliminal advertising in email marketing: should you be using it? Should you use subliminal advertising in email marketing? Before making that decision, let’s talk about the practice because it’s not always what it may seem. Now, there’s been controversy over subliminal advertising over the years, so it’s not unusual to question the practice. Once consumers see the image, they instinctively think that this bag of chips would make a great addition to their next social gathering. This was a crafty way for the brand to imply that their chips are meant to be shared in social settings without saying it outright. In case you haven’t noticed, their latest logo includes two people sharing a chip and a bowl of salsa.
However, when it comes to subliminal advertising in email marketing, it doesn’t seem as simple as some of the more famous examples that we see from big brands.įor example, the brand Tostitos utilized subliminal advertising in their logo cleverly. As a marketing professional, you understand just how vital these messages can be.
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